64 Perimeter Center by Iconologic from Mister Jakyl on Vimeo.

ART and INFORMATION

Lobbies mean a lot for the people visiting a new space—they provide a first impression and shape all the impressions that follow. Lobbies can mean even more to a building’s occupants, who experience the same space every day.

Atlanta’s 64 Perimeter Center, home to Philips Electronics Corporation, needed an interactive focal point for the building’s multi–million dollar lobby renovation. Iconologic designed and developed an installation comprised of five independent flat panels interconnected to provide both functional benefits for building occupants, like real–time weather, news, and traffic, but also beauty in the form of digital art that complements and defines the building’s interior.

Installation content is prioritized to adjust based on daily patterns. At 8 AM, news is prominent; at 5 PM traffic takes precedence; and at 7 PM, the art comes alive.

Shot and chopped by: Mister Jakyl

Teaser for PUMA’S Crux Project fixing to be featured under the Mass Appeal and Kinematics section

The Project will include a group video, stills, and other multimedia components.

Talent: Burn Unit (burnunitatl.com)

Art Directors: Timothy Young, Adam Hook, and Mr. Jakyl
Copywriter: Adam Hook (adamwritesgood.com)
Design: Timothy Young (timdidthat.com)
Photography: Mr. Jakyl (mr-jakyl.com)
Editor: Adrienne Lee + Mr. Jakyl + Timothy Young

CRUX: Vendetta’s Search from Mister Jakyl on Vimeo.